The fight against sexist stereotypes should not be a fad

• Toy Planet has been committed to integrating gender equality in its campaigns for 10 years.

At Toy Planet it is not necessary to go on a 'toy strike', “since we have been fighting against sexist stereotypes in our sector for 10 years”, points out Ignacio Gaspar, CEO of the national chain of Toy Planet toy stores.

The company sees the campaign just launched by the Ministry of Consumption as positive, "even though it is 10 years late, it is a sign that our message has penetrated society and any initiative that encourages free play so as not to condition the choice of toy will help us It seems positive”, says Gaspar.

After being a pioneer and after 10 years committed to integrating gender equality into its campaigns, Toy Planet has relaunched its Christmas catalog advocating for freedom in the game. The boys and girls who appear on the pages of this guide do not understand colors, they choose what they want to play with and they do not distinguish whether it is pink or blue. “We intend to promote free play. 10 years ago we were pioneers with our Christmas guide and different communication actions, seeking to break with the sexist stereotypes that our sector had. And today we continue with our commitment, which is none other than allowing the choice of each boy or girl to be free according to what makes them happiest. In addition, we also want to promote family play, which is increasingly necessary in this society”, says Ignacio Gaspar, general director of Toy Planet.

Can a firefighter girl or a midwife boy be older? Of course. Toys are not for boys or girls. We will all agree with this statement. And for this reason we must continue working, as the sector is also demonstrating in manufacturer catalogs where toys are naturally displayed regardless of gender.

About Toy Planet
Toy Planet is a Spanish toy store chain, with headquarters in Paterna (Valencia), which currently has more than 200 points of sale throughout Spain that combine the proximity of a traditional toy store with the advantages of a large chain. . At Toy Planet we work to achieve the happiness of children. Making children happy by encouraging their imagination, training and development is the main objective of this company. They also want to champion the most sensitive causes that may affect the children's group to be identified for its commitment, serving as a speaker to be recognized for the human and professional quality of its staff.